With e&, every experience is designed to give you more. The & in e& goes beyond just connectivity, it lets you unlock limitless learning & transfer money instantly & stream without limits & dive into ultimate gaming & explore smart solutions for your business and so much more.
From advanced healthcare to immersive entertainment, e& brings more possibilities to your fingertips, helping you live and achieve more in every moment.

Outstanding financial progress and more
In 2024, we maintained robust financial performance, supported by resilient cash flow generation and a strong balance sheet, underscoring sustainable growth. Our strategic initiatives drove expansion, innovation, and diversification, cementing our leadership in global telecommunications and digital industries. We also made significant progress on our sustainability journey, embedding ESG principles to create meaningful societal and environmental impact.
Achieved significant revenue growth across core telco and digital verticals, reflecting the strength of our diversified portfolio and operational excellence.
Recorded strong EBITDA growth, driven by operational efficiencies and revenue diversification, ensuring a solid financial position for future expansion.
Enhanced shareholder value through a progressive dividend policy, reflecting our commitment to consistent returns and financial transparency.
We successfully concluded a monumental transaction by acquiring a controlling stake in PPF Telecom’s assets in Bulgaria, Hungary, Slovakia, and Serbia.
Achieved impressive growth in telecommunications subscribers, driven by superior network coverage, service excellence, and expansion into high-potential markets.
Integrated AI use cases to optimise operations, boost customer engagement, and deliver personalised, innovative solutions across all business verticals.
AI, RPA and automation tools.
Achieved substantial reductions in GHG emissions, supported by energy-efficient initiatives and operational upgrades across the Group.
Creating the momentum of progress for greater success
2024 was a successful year marked by accelerated growth and impressive progress with our strategy to transform into a global technology company. Financial results were strong with record revenue and profitability, and an increase in dividend for our shareholders. The company’s momentum is very encouraging and shows a strong track record of achievements.
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realities by prioritising
operational efficiency and
investing in high-growth
areas, to meet emerging
customer needs.”
A year of more...
2024 marked a successful chapter in our transformation journey as we continued to evolve into a global technology leader. We leveraged our presence of telecom and digital services across 38 countries to deliver enhanced dividends and a stronger performance, cementing trust among our stakeholders. Through superior connectivity, advanced digital solutions, and AI-driven innovations, we will continue to empower our customers and the communities we serve.
connectivity, advanced
digital solutions, and
AI-driven innovations, we
will continue to empower
our customers and the
communities we serve.”
Driving lasting value
2024 was a momentous year for e& as we expanded our footprint, showcased our resilience and delivered record-breaking financial results for the fifth year in a row. Amid a dynamic global environment, we reported the highest revenue and net profit in the history of the Group while expanding digital revenue streams.
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Creating the momentum of progress for greater success
2024 was a successful year marked by accelerated growth and impressive progress with our strategy to transform into a global technology company. Financial results were strong with record revenue and profitability, and an increase in dividend for our shareholders. The company’s momentum is very encouraging and shows a strong track record of achievements.
realities by prioritising
operational efficiency and
investing in high-growth
areas, to meet emerging
customer needs.”
.png)
A year of more...
2024 marked a successful chapter in our transformation journey as we continued to evolve into a global technology leader. We leveraged our presence of telecom and digital services across 38 countries to deliver enhanced dividends and a stronger performance, cementing trust among our stakeholders. Through superior connectivity, advanced digital solutions, and AI-driven innovations, we will continue to empower our customers and the communities we serve.
connectivity, advanced
digital solutions, and
AI-driven innovations, we
will continue to empower
our customers and the
communities we serve.”
.png)
Driving lasting value
2024 was a momentous year for e& as we expanded our footprint, showcased our resilience and delivered record-breaking financial results for the fifth year in a row. Amid a dynamic global environment, we reported the highest revenue and net profit in the history of the Group while expanding digital revenue streams.
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Becoming a global technology group
Our e& 2030 strategy is crafted to drive a transition from top-line stability to sustained growth. The vision is to evolve e&’s business composition from being predominantly UAE telco-centric to achieving a more balanced geographic profile, with increased revenue contributions from international markets and non-telco verticals. This accelerating strategic transformation is driven by e&’s integrated verticals.
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We are evolving our core business in the UAE and strengthening our international operations to accelerate growth and scale for exceptional value creation across our markets.

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We are redefining our geographic footprint and diversifying our portfolio to create a balanced revenue mix, leveraging high-growth markets and innovative ventures to deliver sustainable value.


We are reshaping our ecosystem by harnessing the power of data, AI and automation, embedding innovation into every aspect of our operations to deliver seamless experiences and unlock new opportunities.


We are committed to ESG excellence through robust initiatives and strategic collaborations, embedding ESG principles across all operations to create lasting value for our stakeholders and the communities we serve.

We do more so you can be more
Headquartered in Abu Dhabi with a growing international footprint, e& strives to enrich every day, every moment, for everyone we reach. With operations in 38 countries across the Middle East, Asia, Africa, and Europe, we deliver world-class digital solutions, smart connectivity, and next-generation technologies to over 189 million government, enterprise and consumer subscribers.

e& UAE
2024 marked the culmination of a three-year transformation journey for e& UAE, delivering record-breaking achievements, including unmatched network speeds, best-ever financial results, award-winning customer experiences, and groundbreaking product innovations. This milestone year reflects the fruition of reinvesting in our core, embracing the "Go for More" spirit, setting new benchmarks, and redefining excellence at every turn.
Financial performance highlights
e& UAE achieved exceptional financial performance, delivering record revenues in its history with year-over-year growth of 5%, outpacing the UAE's real GDP growth. Operational excellence and disciplined cost management drove the highest-ever EBITDA, reflecting a year-over-year increase of 4%. Operating free cashflow also reached an all-time high, growing 3% year-over-year, underscoring the strength of e& UAE's business model and its ability to deliver sustained value.
In 2024, e& international marked a pivotal year of transformation and expansion, achieving major milestones that reinforced our position as a global leader in telecommunications and digital services. We completed the acquisition of a majority stake in PPF Telecom Group's operations in Bulgaria, Serbia, Slovakia, and Hungary, extending our footprint to 19 countries and establishing a strong presence in Central and Eastern Europe. Throughout the year, e& international remained focused on delivering value to customers through its operating companies, introducing innovative products and services while driving improvements in customer satisfaction, as reflected in improved Net Promoter Scores (NPS) across the majority of our markets.
Financial performance highlights
In 2024, e& international delivered strong financial performance for the year, achieving a 12% revenue growth in reported currency and 19% at constant currency. Our operations contributed 37% of the Group's total revenue, reflecting our significant growth four out of five operating companies in local currency, underscoring the resilience and strength of our international portfolio.

In 2024, e& enterprise continued to grow, driving strategic innovation, and forging impactful partnerships that solidified our leadership in digital transformation. Guided by a clear vision and an agile approach, we achieved sustainable growth across key lines of business, expanded our capabilities, and entered new markets to meet the evolving demands of our enterprise customers.
Financial performance highlights
e& enterprise's full-year revenue increased 7%, supported by robust performance in cloud services and cybersecurity. The acquisition of GlassHouse strengthened capabilities, supporting growth and international diversification.


2024 was a landmark year for e& life, driven by exceptional growth and transformative innovation across our fintech, digital lifestyle, and digital entertainment segments. We delivered record-breaking results, almost doubling year-over-year revenue and setting new benchmarks in the MENA digital economy. By leveraging scalable digital solutions and meeting evolving customer demands, we reinforced our leadership in delivering impactful and customer-centric offerings.
Financial performance highlights
Overall revenues surged by 2x year-over-year to AED 2 billion, reflecting robust performance across all segments . These achievements underscore e& life's dedication to driving sustained growth and value creation while advancing toward long-term profitability, cementing our position as a trailblazer in the digital economy.
A stakeholder first approach to business
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We place our customers at the centre of everything we do, accelerating the adoption of digital channels to enable seamless, real-time engagement across all touchpoints. Dedicated relationship managers ensure strong account support for enterprises, government entities, and SMB customers, fostering deeper connections.
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We cultivate a resilient workforce capable of thriving in a competitive digital landscape while prioritising employee engagement and professional growth through a comprehensive approach to development, inclusivity, and well-being. By emphasising a people-first experience, we continue to be an employer of choice and attract top global talent.
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We cultivate strong relationships with our business partners through continuous collaboration and open communication. Our many strategic partnerships serve to expand our service offerings while also reinforcing our market leadership, by enabling us to deliver world-class solutions in AI, IoT, and digital transformation. This dynamic partner ecosystem enhances resilience, long-term success, and value creation for all.
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We maintain robust relationships with our supplier community, with regular engagement, close collaboration, and independent vendor satisfaction surveys to ensure that we remain aligned with their needs while fostering stronger partnerships. Our approach prioritises mutual value creation while mitigating supply chain risks and enhancing resilience in our shared journey.

We maintain an unwavering commitment to regularly and transparently engaging with our global shareholder community, investors, and sell-side analysts through multiple transparent and efficient channels. By delivering clear and concise messages to the market, we empower investors to make well-informed decisions and reinforce their confidence in our ability to create sustainable value.
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We actively engage with our communities by building long-term partnerships with governmental and international bodies to support a range of impactful initiatives. These collaborations enable us to address critical societal challenges, promote sustainable development, and contribute meaningfully to the well-being of the communities we serve.
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We maintain close relationships with regulatory bodies and government entities, helping us to shape our sector and ensure alignment with evolving regulations, while actively contributing to the development of new market frameworks, fostering sustainable growth for the UAE’s economy and its telecommunications industry.
Our approach to sustainability
At e&, sustainability is a strategic driver of long-term value creation, deeply embedded in our corporate vision and transformation journey. Our approach is structured around three key pillars: Managing our environmental footprint, Empowering people and giving back to society, and Operating responsibly. These pillars address the material challenges that matter most to our stakeholders and underpin our commitment to responsible and ethical business practices.